Archive for: June, 2023

Blogging and Site-Building for Your Direct Sales Business

Jun 27 2023 Published by admin under Uncategorized

Today we’re going to talk about how you can implement blogging for an online marketing strategy to help you create your home-based business. So, why don’t we take a look at exactly what a blog is.

According to Wikipedia, a blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).

The above classification is all there is to a blog. There’s not a great difference involving a website and a blog, but blogs convey more functions than conventional websites.

There’s two types of blogging:

1. Blogging for enjoyment: This is actually known as a personal blog in which individuals posts personalized online journals, personalized research or personalized viewpoints on various topics. Most personalized blogs are generally a cost-free blogging site, for instance, Blogger and WordPress.

2. Blogging for business: This is usually a blog designed with a purpose to generate money. Many people do this by discussing beneficial and pertinent information and facts to a specific niche market. Compared with personalized blogs, business blogs are generally self hosted that has a unique domain name or even a business name. This kind of blog is our key focus today.

Blogging for business is a great way for just about any home-based business proprietor to share their area of knowledge and be connected with prospective team members and customers.

A properly designed professional blog enables entrepreneurs to build much more website traffic. The majority of people visiting your business blog are targeted and for that reason, they’re self pre-qualified as possible business partners.

From a business standpoint, let me tell you that blogging is a really low expense solution to making your online presence. If you don’t have time and money to understand web HTML and CSS and everything that accompanies a professional created blog, you can pay out only a few hundred dollars to really get your name and information out there without breaking the bank.

Well, at least that’s what I was able to. Although, there are several individuals who give tips on how to blog online, I learned the hard way and I resulted in searching for a web creator who could design a properly optimized blog for me.

Upon having your business blog up, updating it with information and facts, pictures and videos is quite simple and you don’t have to hire somebody to do this for you. It can be done yourself. When your purpose is to get connected to as many potential customers as you possibly can, acquiring a business blog will be your greatest strategy.

Your blog site will even enable you to build relationships, not only potential team members and customers, but your existing customers and team members. You can bring in 10,20, 50 or even 100 good quality prospects each day while blogging for business.

If you don’t use a business blog or perhaps you have one that’s inactive, then I suggest you obtain one from a web designer who could build a well optimized blog for you.

They primarily work together with individuals in Direct Sales Marketing and they don’t just create your blog but they offer you the coaching on how to handle it as soon as they have it all set to go. The bottom line is, is to get a website that’s properly optimized and one that will catch the attention of interested prospects.

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Variable Data Printing – The Secret to Improving Direct Mail ROI

Jun 27 2023 Published by admin under Uncategorized

What is Variable Data Printing?

Variable Data Printing is a modern technique of leveraging printing technology, combined with database information to personalize a direct mailing campaign which results in quicker response times, increase in average order size, increased response rate and increased orders.

How Does Variable Data Printing Work?

Variable Data Printing, or VDP is an integration of your data with your printer to create very customized marketing pieces for each prospect based on demographic, psychographic or past purchase behaviour and past marketing behaviour.

For example, let’s say you’re sending a post card to your list. The list contains both older people 60+ and many people under 30 years of age. The images and the way that you position you’re offer may be completely different. Let’s say you’re selling condos. For the 30 and under crowd, you may want to show young people using the exercise equipment and having fun in the party room. You would want to show images of young professional people enjoying where they live. You may want to highlight such selling features as “cool” and “trendy”, “close to bars and restaurants”. For the 60+ crowd who may be at a different stage of life, looking to downsize, you may want to highlight “relaxing”, “quiet”, “low maintenance”, and “no more yard work”. All these things are possible with variable data printing. You simply design different post cards with different images and through the use of modern printing technology, simply print the specific postcard for the specific age group. Similarly, you could design different offers for different income brackets, lifestyles, hobbies, interests, those who’ve requested info from your website, past customers, investors vs. first time home buyers, etc. The options really are limitless to customize your direct mail campaign with VDP.

Design Process of a Variable Data Printing Campaign

Better Tracking Capabilities with VDP

Mobile devices and QR Codes are adding a whole new dimension to VDP. Using a variable data printer, it’s possible to create multiple QR codes that can send responders to specific pages. In this way you can track response rate by your targeted segment. For example in the condo marketing example, you could send the under 30 crowd to a specific webpage targeted to them when they scan the QR Code with their mobile device. The 60+ crowd could be sent to an entirely different page that is more targeted to their interests. Not only can you increase your conversions, but you can track by segment, how effective your campaign is.

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Job Search Advice – Tap Into the Hidden Job Market

Jun 27 2023 Published by admin under Uncategorized

What is the Hidden Job Market?
It has become a “buzz word” but the concept is simple. It is estimated that 80% of jobs are filled by companies who never advertise the position and are filled by referral, or the “who do you know” method of recruitment. So while keeping an eye on job posting sites and LinkedIn is important, the percentages are in your favor if you utilize the hidden job market.

The best way to find the hidden job market is by:

Identifying types of companies you are interested in
Build a list of potential employers/companies
Find specific contacts within the target employer
Reach out to them directly
Identify the companies and organizations that you are interested in, and don’t rush this step. It only takes a few minutes to learn more about most businesses and get a feel for their culture. Don’t waste your time contacting a company that will not be a good fit for you.

There may be companies you are familiar with and many more that you have never heard of or considered. Many positions are located in smaller businesses, so be sure to extend your search past the Fortune 500 or you will miss out on some great opportunities (often with less competition).

Find specific potential employers by tapping into your network of personal and professional contacts, ask around and you will receive a wealth of information on not only where people are working, but where they are happily employed.

Search job sites for postings that meet your criteria. What types of companies are hiring for those positions? Start building a list. Utilize online tools such as LinkedIn, Hoovers or Glassdoor to find employers in a specific geographic location and industry. You can also check out the Chamber of Commerce, and Business Journal lists for more ideas.

Then, find the names of specific contacts within your companies of interest. Don’t just look up a hiring manager, find the department heads for your job title, people currently in the position, etc. With the reach of the internet today, finding a direct phone number or work email address is only a few Google searches away.

The final step is to reach out to each contact in a personal, engaging and professional manner. Without an “in” at the employer of choice, job seekers can still gain an advantage by contacting the company directly, even if there are no open positions posted.When it comes to finding out about jobs that are unadvertised, it often boils down to “knocking on doors, and tapping into the hidden job market is still by far one of the most effective ways to run a job search.

Strategic Resume Specialists create powerful resume, CV and cover letter documents as well as optimized LinkedIn profiles, individually crafted by a former Executive Recruiter – we will get you noticed!

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YouTube Marketing Strategy: The Breakthrough in Your Network Marketing

Jun 27 2023 Published by admin under Uncategorized

YouTube Marketing has become an essential part of any successful network or online marketing strategy. YouTube, according to Alexa analytics data is the number three most visited website in the world, ranking after Facebook and Google.

We all know that YouTube is also owned by Google, the most important search engine in the world.

Alexa reports that each visitor spends an average of 24.02 minutes per day searching or just browsing YouTube. Many network marketers have experienced significant breakthrough in their business using video marketing on YouTube or on any other video sharing site.

Why YouTube?

Videos ranks higher on Google search than even the most SEO optimized and back-linked blog post or article. Even the SEO guru himself – Rob Fore and many of the industry’s top leaders use videos on YouTube to communicate with their lists and subscribers.

Network Marketing success depends largely on building relationships, when potential prospects see your face and hear you on a YouTube video, that builds instant rapport and a bond with your audience. They feel they know you and it takes your believable factor to a whole new level, higher than just words on a blog or post. People need to see and relate to a real person.

Any lead found via YouTube marketing is also a more superior and qualified lead, and automated rapport builds with daily visitors to your channel which can actually happen on auto-pilot for years, after posting the video.

On this powerful and under-utilized channel of YouTube video marketing, a video post takes less time to actually produce or create than an article. An average well crafted article or post, takes about two hours or more, while high-ranking videos takes an average of three to five minutes, especially if it’s for generating leads or traffic to another portal like your blog or other websites.

A Mindset Shift is Needed to Breakthrough in YouTube Marketing.

Mark Harbert and the Bluesman’s “Traffic Mojo series” on MLSP is a great resource. These masters of YouTube and Video marketing revealed that their breakthrough in MLM and network marketing came from adding a targeted and consistent YouTube marketing strategy to their blogging platform.

We need to break free from the barriers and fear of video marketing. That fear of criticism, ridicule and mean comments, our physical appearances, lack of confidence and the thinking that our videos have to be perfectly scripted and well produced. Be genuine, real and relatable. People distrust guru-like personalities. Be yourself and do it afraid.

Keys to Success in Implementing a YouTube Video Marketing Strategy:

Use Keyword Research to find what people are looking for and to optimize your video in the title, description,script, and actual video title for the chosen keyword.
Always direct your prospects to your capture page and put the link in the first part of the description.
Use Social back-linking like TribePro to increase back-links to your video URL and increase ranking on both YouTube and Google.
Time stamp your video with your keyword in the description and YouTube actually adds extra back-links. (More details in Traffic Mojo Series in MLSP)
In creating the video, be yourself, be excited, speak with confidence and do it afraid, till you get comfortable!
Build commonality, mention your location, smile and greet your audience.
Your video must have a purpose, so introduce it, provide content and give the call to action. You have to direct them to the purpose of your YouTube marketing video.
The Best Kinds of YouTube Marketing Videos:

Sometimes we get stuck thinking, “what should I make a video on?” You can make a video on anything, but for business purposes, some great topics are:

Marketing Strategies, Marketing Mind-sets and Aha Moments
Company, Books, Product and Leader reviews
Value-based training or Personal developments videos.
Trainings or webinars provide hot, fresh and relevant content or ideas.
If you are new to this, keep it simple – listen to a webinar or wake-up call and make a one minute video about what you learnt on that call or training, upload it, post it to your Facebook wall, ask a couple to marketer friends to check out. Do this three to five times in a row to breakthrough and become comfortable on video.

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Using Direct Mail to Promote Real Estate

Jun 27 2023 Published by admin under Uncategorized

Direct mail advertising works great for the Real Estate industry, especially if you have a farm area that you want to cultivate. Using postal carrier route mailing lists let you target specific neighborhoods and qualifies for one of the lowest postal rate available. The relatively low cost to send out a standard size postcard and put your message in people’s hands makes this type of marketing a great value. Keep in mind that you are not going to convince people to sell their home just because you sent them a postcard. However, when people do decide to sell you want them to think of you. Here is how you can do just that.

The first thing is to be consistent. Put together a realistic advertising budget and stick with it. A smaller number of postcards mailed out on a regular basis is much better than a larger number of postcards sent out only once or twice a year. You should choose a neighborhood or two and send the people living there a postcard every 30 days. Find a direct mail company that can set up mailings on a schedule and let them do the work for you. Keep in mind that it is more cost effective to print a larger quantity of mailers at once instead of printing a smaller batch every month.

The design of the mailer can also be consistent. Don’t worry about coming up with something new every time either. You might be tempted to have a different design each for mailing and list a home you recently sold. People have short term memories. They are not going to remember what property you sold last month. The thing they will remember is you. Include your photo and a short bio and personalize the design. If you are a local and live in the area boast about it. The fact that you know the neighborhoods is a bonus. Try to come up with a catchy slogan something people will remember. Don’t be shy; the purpose is to make an impression that will last.

When it is time to sell people are always in a hurry. Make sure you message includes a strategy to get their home sold fast. For example, you can offer a home warrantee with closing. This will give prospective buyers piece of mind that if a major appliance or the A/C breaks in the next twelve month they won’t have to come out of pocket to replace it. A home warrantee costs around $350 and you won’t have to pay for it unless you sell the home. Promoting an open house, using door hangers and including homes on your website are other ways you can help to sell a home more quickly than just listing it on the MLS. All these additional steps can be presented as your special marketing strategy.

Direct mail advertising is one way that realtors can reach their target audience where they live. People still get the mail every day and a well designed mailer can grab their attention. When purchased in larger quantities and mailing smaller groups the cost can be very affordable. Remember to be consistent, stick with a design that makes people remember you and incorporate your home selling strategy. Also, don’t get discouraged if the phone does not ring off the hook after the first few mailings. This is a long term strategy that will pay off.

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Preparing a Business Plan When The Nonprofit Organization Has No Direction, Vision Or Leadership

Jun 27 2023 Published by admin under Uncategorized

You might think working as a SCORE (Service Corps of Retired Executives) volunteer would be very easy, but it’s not. I ought to know, I belong to a consulting group with quite a large number of SCORE volunteers. In fact, as I do my own consulting often at no charge to young entrepreneurial startups, I am forever asking the advice of the group on how to do what I do better. Most of what I do is helping these startups prepare their business plans, strategic marketing plans, and helping them build a core group to take their organization to the top.

One thing I found is that the hardest business plans to create are those for nonprofit organizations which have little or no direction, the even lack a vision or leadership. Generally, nonprofit groups are more concerned with doing a good community service and solving a local problem than they are about making money. Still, if they don’t make any money, they can’t any contributions, or have a way to stay fiscally fit, they really can’t do much good in the world. It’s almost a Catch-22, many of these groups cringe at the idea of charging anyone for anything, and they fail to realize that if something is really worth the services provided, then it is worth being charged for. Sometimes that becomes a hard concept for them to grasp.

Perhaps to it is because many people made it through school without studying free-market economics, but needless to say for whatever reason these groups cannot succeed without considering the costs they will incur in doing all they do. There’s no easy way of course, and every nonprofit group is competing for limited funds during hard economic times. Thus, you can probably understand how hard it is to prepare a business plan with such a mindset. If the organization has no direction, doesn’t know where its money is coming from or lacks visionary leadership it’s hard to even get to square two, or pass the executive summary and mission statement for instance.

Still, without this information, without any sense of direction, the organization probably will not succeed. Sure, some nonprofit organizations can feed off the will of the founder and the founding members, and drain them dry of money in the process. Sometimes it is the exercise of creating a solid business plan for a nonprofit organization which helps them get over this hump. As a consultant you must spend more time in the beginning making sure everyone is on the same page. Indeed I hope you will please consider all this and think on it.

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Why Product Managers Need To Learn To Love Inbound Marketing

Jun 27 2023 Published by admin under Uncategorized

What kind of marketing do you do: outbound or inbound? For that matter, do you even know the difference? In today’s overloaded, hyper connected society, getting the attention of our potential customers has become harder than ever. Darn. As product managers we need to find ways to overcome this hurdle and right now, it’s looking like inbound marketing just might be the way to go…

What Is Inbound Marketing?

Let’s face facts: doing any type of marketing as a part of your product development definition can be a major chore for a product manager. First you have to identify who your potential customers are, then you have to determine how best to get in contact with them, next you need to create a creative and flashy way to get their attention. Once you’ve done all of this you then have to get it approved by / changed by your senior management so that you don’t end up damaging the company’s reputation with your outbound marketing program.

When you finally have all of the approvals that you are going to need, that’s when you can finally pull the trigger and launch your marketing program. Now you sit back and wait for the new orders to come rolling in so that you can brag about your marketing success on your product manager resume. Either the new orders show up or they don’t but it’s always been fairly hard to measure what the results of any marketing program are.

The marketing programs that most product manager turn to are the traditional outbound marketing ones. These include such activities as buying attention, cold-calling potential customers, direct paper mail, radio ads, TV advertisements, sales flyers, unrequested email (spam), telemarketing and traditional advertising. The problem with each one of these approaches is that they are old – everyone else is doing them and they no longer seem to be very effective.

The failure of outbound marketing has led to the recent interest in inbound marketing. Inbound marketing takes a different approach to capturing the interest of the potential customer: it’s all about earning the attention of your customers. The thinking goes that if you can do this, then they’ll naturally be attracted to your web site and both your company and your products will have become easy to find.

How Can Product Managers Use Inbound Marketing?

Since every product manager knows that some form of marketing is going to be required in order to get the world to take notice of your product, it sure seems as though you should spend your limited time working on the marketing activities that are going to provide you with the biggest bang for the buck. This means that you’re going to have to learn how to master the new art of inbound marketing.

Inbound marketing always starts in the same place: you need to create content that your customers are going to find valuable. This content can take on a number of different forms. The classic content is the white paper that takes one topic that will be of interest to your potential customers and investigates it in detail. Note that although you can mention your product, you can’t do very much of that or else your potential customers will see your white paper as a thinly disguised marketing brochure. Other forms of valuable content can be slide presentations, Excel worksheets, videos, audio interviews, or data files.

Once the valuable content has been created, your next job is going to be to make your potential customers aware of the content and draw them to your web site in order to get ahold of it. The modern web provides us with an almost unlimited number of ways to go about doing this: Blogs, podcasts, video, eBooks, eNewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Keep in mind that once one of your potential customers finds your valuable content, they’ll tell others and very quickly the viral properties of the web can draw many potential customers to your web site. Make sure that you are ready to become very popular once you start to tell people about your valuable content!

What Does All Of This Mean For You?

All too often when you pick up a book on classic marketing, it’s going to tell you about a tried-and-true outbound marketing technique that used to work. However, times have changed. Our potential customers no longer notice our best outbound marketing efforts when we thrust them in front of them. It’s time to try something new and make it a part of our product manager job description.

Inbound marketing is starting to pick up some steam simple because it appears to work much better than outbound marketing. Inbound marketing consists of creating valuable content that your potential customers will then come to you to obtain. This is not easy to do, but it can pay great rewards.

As a product manager this means that you need to stop doing the things that are not producing the results that you want: buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising. You need to start doing the inbound marketing activities that are going to get you the results that you are looking for: Blogs, podcasts, video, eBooks, eNewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. Now that you know what you need to be doing, go get started!

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Understanding Marketing Strategy and Why You Should Have One

Jun 27 2023 Published by admin under Uncategorized

Many of you understand the basic concept of marketing. However, to ensure we are all on the same page, here’s a brief refresher.

Definition of marketing: Marketing is the essential process of effective communicating the value of your product and or service to your target customer base.

The goal is to peak their interest enough, allowing them to take action and buy your product or service. You are really doing an amazing job if your customer then refers another customer.

If you are a business and you don’t believe in the process of marketing, I highly recommend you re-think your overall business strategy. You absolutely need marketing to attract a relevant customer base to sell your product or service and have a real chance at making a profit.

Now that you’ve taken a brief refresher as to what is marketing and the importance, the next step is developing a marketing strategy.

What is a marketing strategy?

A marketing strategy will help your organization to develop the most optimal process, focusing your scarce resources on convertible opportunities.

Your goal with a marketing strategy is to increase the total sales your organization achieves within the target customer base and establishing a competitive advantage that’s sustainable.

When you are developing a marketing strategy, you have to consider the comprehensive marketing goals of your organization. This includes long-term and short-term marketing goals.

You may have to take small bites before you are able to swallow the amount of success you are sure to achieve with an effective strategy. This information will allow you to develop a complete marketing plan. You can’t get anywhere without a solid plan.

Communication as part of a marketing strategy

In order to develop an excellent marketing strategy, you must conduct research within the target market to know exactly how your customer prefers communication.

Remember, marketing is effectively communicating the value of your product or service to the customer. If you don’t have a clear understanding as to how to best communicate with your target customer, your marketing strategy will be ineffective.

What does this mean? Conduct research to determine if your customers need a visual aide, auditory aide, and or things they can touch and feel in order to become connected to your product or service.

For example, I’m auditory. It’s helpful for products and services I’m interested in to have a jingle to their slogan to help me remember to purchase their item.

When I’m in the store, if I walk past an item I need and I can see the product and then recall the jingle, I find myself making a purchase more times than not if I need the product or service at the time.

In your strategy, you may have to develop a combination to meet the needs of your target market. Nonetheless, discover the way your customer needs you to communicate value.

Product mix as part of an effective marketing strategy

It’s critical to ensure your strategy has a keen focus on the product mix that will cause your customer to react. What does this mean?

A product mix will take into consideration the various lines of products offered to the target market. Let’s take it a step further to ensure an understanding is achieved. For example, if you operate an athletic shoe store serving the entire family, what type of products must you offer to ensure you have a profitable product mix?

Athletic shoes are a given. Then to compliment the shoes, you will offer shoe strings. Another relevant offering would be socks and shoe cleaner. It’s important to anticipate the needs of the target consumer. Athletic shoes require certain attire. Therefore, it makes perfect sense to add athletic apparel to your product mix.

Also, consider the type of athletics your target customers are interested in. Perhaps your customers are runners, basketball players, baseball players, and or football players. You must have a mix that is relevant to your target market.

Your product mix must be right. This will ensure you realize maximum profits from your target customer. You must be willing to put in the work as this knowledge will not come without conducting extensive research.

Why is a marketing strategy so important and why do you need one?

Regardless of the size of your organization, you need a marketing strategy. The benefits far outweigh the time and financial investments to be made to create the most effective strategy.

Change in the industry and target consumer needs

Aside from meeting the needs of your target customer with an effective marketing strategy, you will also learn your strengths and weaknesses as the market evolves.

The goal is to develop a sustainable competitive advantage, thus you need to know what you are good at. The marketing strategy should help you stay current with the changing trends of the industry and the necessary strategic adjustments to be made in order to remain connected with your customer.

For example, if you are a business and you have not already implemented social media as part of your overall marketing strategy, you are behind. Technology is ruling the world we live in. Your customers are online and in-touch via social media. You must get connected to stay connected.

Digital marketing is hot! Many businesses are taking advantage of the mobile lifestyle of their target consumer. Digital marketing allows for a business to advertise on mobile devices, tablets, smartphones, digital billboards (these are really cool), and other digital friendly devices.

This is a huge part of internet marketing and is only going to get bigger. This is a must have in your marketing strategy.

Email marketing is another strategy that is continuing to grow. This is a great way to stay connected with your customer on a permission basis. What does this mean? The customers you send your message to each month, specifically requested to stay in touch. These are high probability sales transactions!

Organizational growth

Your marketing strategy should also help to identify areas for business expansion. Every business has the dream of growing. It’s typically identified in their vision statement.

Your marketing strategy will then direct you in the right direction to help reach the potential new customers you will reach as a result of growth. Growth is great and sustainable if you are able to scale your business in a timely and relevant fashion.

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Four Effective Marketing Strategies

Jun 27 2023 Published by admin under Uncategorized

A major challenge facing every business today is how to develop an effective marketing strategy for their products and services. It usually requires extensive research to determine which segments of the market to focus on and how to successfully reach them. Depending upon one’s objectives, some marketing models work better than others. Once you determine who you are trying to reach, there are at least four different marketing strategies that can be employed.

Single Segment

Sometimes the simplest and most direct approach is the best. A single segment strategy focuses on only one segment of the market. The goal is to direct all marketing efforts on what will appeal to that single market segment. It is a concentrated strategy that often works well for new business that have a limited budget. By focusing on their core customers, hopefully they can expand their base and begin marketing to a larger market.

Differentiated

More sophisticated marketing strategies often target multiple segments of the market. This multi-segment strategy is designed to take maximum advantage of all aspects of the market. Every market can broken down into sub-groups, so by differentiating between them a marketing campaign can target several kinds of customers at once. For example, Toyota manufactures a variety of styles of their popular Camry models with the hope of appealing to specific types of Toyota customers. The product is the same in every case, but there are subtle differences in style and exterior design that are intended to appeal to different segments. This differentiating between market segments is designed to broaden and deepen consumer access and increase market share.

Undifferentiated

With this strategy no attempt is made to differentiate between market segments. Instead a broad, one size fits all approach is employed that doesn’t distinguish one aspect of the potential market from another. Because it requires less research and fewer variations, undifferentiated marketing is often simpler and cheaper to produce. Unfortunately, it can also mean a lot of the marketing message is wasted on people who are likely to have no interest in the product or service. Newer companies generally need to differentiate more in order to establish a core base of customers before developing broader strategies.

Micro

The emergence of the Internet as a major tool has made possible a tightly concentrated marketing strategy called micro marketing. This is where the most sophisticated possible attempt is made to reach specific customer groups with marketing designed precisely for that market segment. The number of customers reached can be quite narrow, but the marketing is so focused on their specific needs that the probability of sales are greatly enhanced.

Every marketing campaign is unique and requires specialized analysis and guidance from marketing professionals. Whether you are marketing to a single market segment, a wide range of undifferentiated customers, or are micro marketing to a very narrow segment, a professional can help you determine which of the different marketing strategies that can be employed are best for you.

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5 Ways an Online Marketing Consultant Delivers Better Results

Jun 27 2023 Published by admin under Uncategorized

Every small business owner needs a marketing plan to come up with effective ways to advertise their goods or services and create their brand. It’s just a part of doing business – a necessity that can’t be overlooked. And today, that usually means an aggressive online marketing campaign. Most consumers use social media and Google searches in order to find companies with which they want to do business. You have to go where your target market hangs out, so to speak, in order to reach them.

But how many busy entrepreneurs actually have time to properly do the job of marketing their business? It’s often better to simply leave those tasks to a professional. Here’s why an online marketing consultant can achieve much better results marketing your business than you can.

Online Marketing Consultants Do a Better Job

Having a marketing plan in place is only one part of the equation. The other part is making that marketing plan work for your business. Not only must the tasks necessary to reach each goal be effective, they need to produce tangible results. In fact, online marketing consultants are more efficient and can produce better results than simply using an in-house person for internet marketing.

These are the five key areas where busy entrepreneurs simply can’t compete.

1. Knowledge

Online marketing consultants have prior marketing experience. They know how to do the job of marketing and advertising businesses.

Part of that involves staying up-to-date on the latest trends. Is Google currently using Panda, Penguin or Phantom page ranking algorithms? Do you know how to find out – and do you need to care? Unless your business directly involves optimizing websites or internet marketing, chances are you simply don’t have the time and resources to stay on top of all the trends and changes in the world of search engines.

2. Connections

When you need a specific piece of information, who do you turn to? If your car is making a loud, unexpected noise, you probably take it to a mechanic. If your website marketing efforts aren’t producing the expected results, an online marketing consultant – who often knows key industry insiders – is your go-to resource. The truth is, it’s all in who you know. For trusty, reliable references, an online marketing consultant is the right person to know.

3. Dedication

Whether yours is a sole proprietorship or a company with a handful of employees, chances are there simply isn’t enough manpower to properly market your business online. Unlike an employee who has to worry about day-to-day tasks, an online marketing consultant is dedicated to doing one thing and one thing only – marketing your business.

4. Skill Set

Wondering how to put together a PPC campaign or how to gather leads through your website? A consultant already knows how – and can offer the right advice to achieve the desired results. Sure, you could probably learn a few things by doing the research and receiving the training, but do you really have the time to dedicate to this? Is it really something you would enjoy doing anyway? If you hate it, delegate it.

5. Time

And, finally, it all comes down to time. It’s already been mentioned a lot. You know an entrepreneur’s work is never done. How can you fit internet marketing into the long list of tasks you already have outlined? Often it’s cheaper in the long run to hire someone with the necessary skills and know-how to more efficiently market your business than trying to do it yourself. After all, time is money!

Do you need to hire an online marketing consultant? Maybe, maybe not. But you’ll never know the types of fantastic results you could be missing out on unless you try outsourcing internet marketing.

Want to know more about how to use inexpensive ways to market your small business? For the new business owner looking for help, Web Navigator Gal will steer you in the right direction for success and profitability. With experience marketing for companies with global renown, such as Disney, Fox. Sony and Mattel, Web Navigator Gal knows how to get your online presence going and your internet marketing up to speed. Visit her

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