Archive for: May, 2023

What’s Email Marketing All About?

May 29 2023 Published by admin under Uncategorized

Email marketing is marketing or advertising through the use of electronic mail.

Broadly speaking, online marketing includes all e-mails sent to a current or prospective customer and a public venue. Generally though, online marketing refers to quite a number of things and for a number of purposes. They could be the following:

1. Promotional emails are sent to endorse products to prospective customers. It also serves to persuade new customers into subscribing into the company’s online store, thus they can acquire new customers through this way.

2. Customer electronic mails are sent to current customers of the company. They are sent to encourage the customer’s loyalty and to improve the company-customer relationship.

3. Market messages are sent through email advertisements to endorse a product to both prospective and current customers. It is the most common and general form of e-mail marketing. This is also what commonly causes spam mail.

These three main forms are basically the electronic equivalent of a company’s direct mail, print newsletter, and advertising through subscription publications system. However, email marketing differs in that it does not require permission from the customers for them to blast emails.
Popularity of email marketing

So far, many companies have engaged in email marketing because of its advantages. Firstly, sending email is a lot cheaper than other forms of advertising. Secondly, studies have shown that email marketing, when used rightly and efficiently, will yield successful results. Finally, unlike other forms of online advertisement, sending email assures direct contact with users, creating a higher possibility of increasing your market. Because the message is delivered to the user himself, then the company does not have to wait for the customers to go to their online stores.

Types of Email Marketing:

There are three types of email marketing. These are Direct email, Retention email and Advertising in other people’s emails.

1. Direct Email

Direct email is when a company directly emails a promotional message (special offers, new product versions, announcements and etc.)Just like regular companies, online companies obtain email addresses of prospective clients by either hiring an email broker or endorsing their website. Depending on the company’s interest, they can also rent a specific list of email addresses from service companies. This is where they send their direct emails.

2. Retention Email

While promotional emails are designed to urge recipients to either purchase something or sign up for something, retention emails on the other hand aims to inform, entertain and develop a long-term and beneficial impact to the readers. Examples of retention emails are newsletters. They carry promotional messages and more substantial content like articles, at the same time. Retention emails usually provides more than just sales talk.

3. Advertising in other People’s Emails

This is when a company pays a newsletter to advertise through them. In turn, when the newsletters get sent, the company shares with the newsletter the opportunity to expand market and endorse their product. Many companies nowadays do this. Instead of producing their own newsletter, they pay other newsletter to sell through their advertising space.

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Direct Insurance Company, Marketing Department, Or Independents – Who’s the Best Value For Brokers?

May 29 2023 Published by admin under Uncategorized

Brokers can write cases with a direct insurance company marketing department. An independent marketing department is also a viable brokerage source. The broker’s best value with insurance company providers or independents is road mapped 10 directions in this report.

As a broker, you must prioritize your values in the direct order of the best reasons for using which services. The services when dealing with an insurance company marketing department are very different that those of insurance marketing independents in areas of significance. The topics of substance are in the following brokerage areas.

1. Leads There are very few insurance agency departments let alone brokerage operations, company or independent, that provide true leads to brokers. Be wary when free leads are mentioned, as these so-called leads are of suspects with a few buyer characteristics rather than leads with full buyer traits. The best value is always leads; you cannot waste time on suspects. Look for the marketing department to assist with a cost co-op, where costs are split, and you have control of the lead style, location, and qualification process. Remember however that in either this direct company or independent choice, that a substantial amount of your business will be required if leads are involved.

2. Commissions & Renewals Look not only at first year commissions, but also at renewals. Some products are being offered with virtually zero renewals or production requirements, while a few offer second year policy payouts closer to the rate of the first year commission rate. You have to be able to sell the policy though, as 100% of nothing is nothing.

3. Ratings & Brand Name Unless you are previously brainwashed, do not think your customer is getting the best value because of an insurance company rating or its brand name. Right now, it is more obvious, but there is always constantly rating department changes occurring on a dozen or more top tier companies. If the customer pays a reasonable, price and receives quality benefits that is their main concern. Top rated companies waste millions on promoting their brand name. Part of that expenditure is often acquired from higher premiums, lower commissions, or tougher claim payments.

4. Policy Portfolio Producing all your brokerage business with one direct insurance company marketing department might be a wise choice if the portfolio of products meet your needs. However most brokers find they need alternative policies even in the same product line. Therefore, you might want to use a combo of direct company and independent connections to put your personal lineup together.

5. Minimal Production This is where many brokers are burned further down the road. They never read the contract they are signing to produce business. Your contract of receiving first year and renewal commissions can be suddenly stopped by the company if minimum production is not produced. Always remember that companies are continuously selling off product lines, or discontinuing products. These actions can suck your money in the sewer.

6. Personal Service Both insurance marketing departments and independent marketers have a tradition of providing little or no service after you are contracted. Find out what they are willing to do for you, legwork wise, when you have a problem case held up. If they do not go to bat for you, do not let them make money off you any longer.

7. Product Knowledge Often you have an unusual situation demanding some answers you do not know. Sometimes the staff at the insurance company or independent brokerage firm is made up of underpaid rookies unqualified for their position. If you know more than they do, it is time to place your cases elsewhere.

8. Policy Benefits Make sure that the policies you offer have the benefits and riders that your clients demand. There is no reason to bluff or sell an inferior plan without their best needs in mind. There are too many great direct insurance providers and independent marketers that have a solution of value for you.

9. Comfort Zone Do not get caught in the trap of being thrown outside your comfort zone. Product selling concepts that a marketing department offers can make you a tremendous amount of money. However, many times the products are very difficult to sell and the clientele are hard to make appointments with. If you are stuck where you suddenly cannot comfortable sell prospects your income will plummet to minimum wage or less.

10. Plan “B” Always expect the unexpected. You can get notice by mail that effectively immediately your main company is no longer offering your meat and potatoes insurance plan. Have a plan “B” as an emergency backup plan. You might add an additional carrier or two that you provide a little business to right now. That way if the lights go out, you have immediate backup recovery.

In the insurance business, if you are a quality broker remember that there are more direct insurance marketing company departments and independent firms that need you than you need them. Their number one concern is making a profit off you. Be a little leery, but keep looking out for opportunities to provide a big plus to you. For the best value, look at these 10 points before you leap.

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The Many Advantages of Email Marketing

May 28 2023 Published by admin under Uncategorized

Email marketing is fast beating out printed direct mail as the preferred method for companies to reach prospects and customers directly. Why? Among the many reasons:

Email is more cost-effective: Printed direct mail is a costly venture as it involves printing costs, envelopes (unless a postcard is used), postage and the labor involved in getting the shipping labels on each printed piece. Email’s simplicity as a medium eliminates the overhead associated with traditional direct mail, thus saving thousands of dollars and letting companies reach thousands more people for less money.

Email is faster: A good direct email takes thought and time to create, but once the concept, design, verbiage and recipient list are approved, an email can literally send in minutes. Printed direct mail can take days or even weeks to print, label, sort and be delivered to recipients’ mailboxes.

Email is highly trackable: Email marketing software, like the proprietary system used by Proven Systems, gives senders an enormous amount of useful, intuitive data about when and how their email was received. Knowing how many recipients opened the email, what hyperlinks were clicked and by whom is extraordinary market intelligence that printed direct mail simply doesn’t offer.

Email lets recipients respond without switching to a different medium: When a recipient gets a printed piece in the mail, they must open and read the information, then switch to a different medium (telephone, Internet or reply mail) to respond to the piece’s call to action. This may cause a delay or reduction in responses as recipients may set the piece aside with the intention of returning to it later. Email captures people’s attention and allows them to respond immediately by simply clicking within the framework of the direct email.

Even though email marketing boasts these significant advantages, some may argue that email isn’t as personal as printed direct mail and other forms of marketing communication. But research shows that for many people, email actually is a “warm fuzzy” that enhances their image of the sender.

Epsilon’s Email Branding Survey, Beyond the Click: The Indirect Value of Email (2009), revealed that 57 percent of consumers feel they have a more positive impression of companies they’ve done business with when they receive emails from that company. States the study: “This telling stat provides direct evidence that companies can develop and foster a positive image with even the most casual of customers by reaching out via email post-purchase.”

Such evidence supports the strategy of using email marketing not only as a direct-marketing tool, but as a vehicle for long-term relationship building, too.

By reaching out to customers via email after a purchase, a company can:

Gauge customer satisfaction: Customers aren’t shy about responding and sharing their purchasing experiences, especially if the experience fell short of their expectations. When you get feedback, you can quickly respond and right any wrongs in the eyes of the customer.

Educate customers about the products they purchased: Customers rely on you to be the go-to expert for your products or services. Through post-purchase email communication, you can proactively share your expertise and knowledge and secure your customers’ confidence.

Show the customer you care: Often, all a customer really wants is to know that you appreciate their business. Email communication sent for no other purpose but to say “thank you” can score big points with a customer… and future business for you!

The bottom line
Email’s simplicity and cost efficiency offer significant advantages over printed direct mail, and have made it the preferred direct-marketing method for companies to reach out to prospects and customers. Furthermore, email is not only an effective direct-marketing tool, it can help companies enhance their relationships with customers and boost their company’s image. A simple, well-crafted email can make a positive impression and a lasting effect on customers who invest their money and their confidence in your company.

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2 Marketing Techniques That Can Make You Profitable

May 27 2023 Published by admin under Uncategorized

In your business, what is the price structure like? Do you have a lot of items that sell for $5-$10, or do you have 1 or 2 main items that sell for $400-$500? In any case, the debate remains the same: all that matters is how to get people to see your offer. It doesn’t matter if your business is offline – if people don’t see your offer, how are you going to survive in your business.

Because of this, it’s time to put on your hard hat and hit the ground running with a strong marketing campaign. There are all kinds of things that you can do first before you start marketing your business, and in this article, we will take a look at a few of them so that you can benefit from them. Here’s the first way to profit in your business.

1) Generate leads

The fastest way to earn money in your offline business is to generate a lead. Instead of trying to sell people on your product via your ad, have them call your 1-800 number or lead them to a website where they can enter their contact information. No matter how you generate the lead, you will want to follow up on these prospects indefinitely. Contact them once a month for 12 months straight, and if after 12 months they don’t buy, don’t follow up on them anymore.

You should also consider putting them into your email backend marketing campaign. This way you can follow up on them both offline and online to help further the sale. Here’s another tip for profiting in your business.

2) Create a website

You can use something called Yahoo Sitebuilder, Dreamhost, Hostgator, and a wide variety of other website design tools that you can use to promote your products and services. I currently use Yahoo Sitebuilder because it’s a great way to design a site, and they give you templates that you can use to build your own site. But if you don’t want to build your website yourself, you can always hire someone to do it for you.

There are people online who will offer their website building services for around $500 to $1000. Now this may sound a big steep, but for the results that you get from these people are way more than worth it.

If you want expand your presence in your business, it’ll be in your best interest to have a website. This way you can market yourself online and lead them to your website for more information – so you can get them in 2 ways.

These techniques for building a business are useful if you put them into action in your business today. Hiring a website designer won’t be hard to do at all, and if marketing isn’t your thing also, hire someone to do market your business to. I highly suggest that you start using these techniques now if you want to have a business that is thriving and successful.

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A Few Characteristics of a Network Marketing Leader

May 26 2023 Published by admin under Uncategorized

If you are in network marketing then I’m sure there are people you look to for mentoring and coaching. Those people you look to tend to be leaders in your company or leaders in the industry. I’d like to share some of the characteristics I find in network marketing leaders:

1. They are positive people. They can always make lemonade out of lemons. When you’re in network marketing you’re going to face missing products, quality control issues on products, customers who keep saying they’ll order and never do and potential team members who seem to vanish off the face of the earth after they’ve asked for information. This is the just the nature of the beast. Industry leaders find ways to turn each of these situations into a positive learning experience.

2. They are able to network with all kinds of different people. There are many personality types in this world. Each personality type has their own unique set of characteristics. The network marketing leader has learned how to communicate with each of the personality types and has learned how to build relationships with each of the personality types.

3. They all possess great time management skills. If they say they’ll call you back, you can bank on it that they will. If they say they’ll get you an answer, again, you can bank on it that you’ll get your answer in a timely fashion. When you are with them or speaking with them, you’re never made to feel like they don’t have time for you. They have learned to effectively manage their time so that they can fit it all in.

4. They all have a sense of creativity. Thinking outside of the box is important in network marketing. They can come up with alternate product uses. They can come up with marketing ideas that can and will work for you and your specific situation. They can listen and relate and usually close a sale by finding a way to work with the person they are currently speaking with.

5. They are risk takers. None of us likes being told “no.” Your leaders are not afraid to take a risk and ask someone who might say no. They are not afraid to try something new when it comes to marketing the product or the business. They raise their hands to test out a new company program that may or may not work.

These are just five of the many characteristics I find in many industry leaders. If you hope to become a leader in your own company, look inside, see which of these characteristics you currently possess and which you need to do some work on. Make it a goal to become someone that others want to learn from and be mentored by.

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Direct Mail PR: Introducing the Postcard Release

May 22 2023 Published by admin under Uncategorized

Ever thought of sending a press release in postcard format? Sure, it’s unconventional. But it can also be effective, provided you follow a few “rules.”

The point here is not to replace your standard press release channels. Keep those! The point is to try and monetize your news, affordably, by using direct mail postcards.

If you generate a press release to announce a new product, service or other newsworthy event, you would probably go on to submit the release through one of the wire services. Great! That’s an excellent way to generate awareness, interest and inquiries.

But why not get more mileage out of your press release by tailoring it for your customer base? Simply adjust the copy to be more customer-oriented, apply it to a postcard design with some relevant and eye-catching graphics, and send it to your customer list.

To get the most out of your postcard release:

1. Feature products and services, not general news.

Reserve this approach for product- or service-related news … news about the things you sell. If you send general news that’s not tied to a product or service, you’ll bore your audience and fail to recoup your mailing expense (much less make a profit from it).

2. Tweak your copy.

In pure form, press releases don’t make good marketing copy. But within your press release beats the heart of a powerful marketing message. Editorial style marketing copy (a.k.a. “advertorial”) has always been a strong performer. So don’t rewrite the copy entirely — tweak it. Retain the editorial feel, just liven it up a bit.

3. Put customers before prospects.

Try this approach on customers, not prospects. Your customers are more likely to be interested in your new product or service, and they’re more likely to respond to it. This means a better ROI for your mailing. Remember the 80/20 rule?

4. Point to a landing page.

Postcard messages are best kept brief. So pull the most captivating points out of the release, shape them into a postcard message, and point to a website landing page where customers can learn more. And do them a favor … make the landinge page URL easy to type (i.e., [http://www.fakecompany.com/word]). Your readers won’t have the luxury of clicking the URL like they would in an email. Keep their typing to a minimum.

5. Test and experiment.

Every direct mailing should be tracked and measured. But when you try something new, like a postcard release, you really need to watch the numbers. That’s the only way you’ll know if your experiment is worth repeating. In addition to the usual direct mail testing points, you might even put a postcard release up against a regular marketing postcard.

* You may republish this article on your website as long as the byline, author’s note and hyperlink are left intact. Please include the article in its entirety.

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2 Direct Mail Mistakes You Shouldn’t Make In Your Business

May 21 2023 Published by admin under Uncategorized

There are many mistakes that business owners make that have an effect on their business. It’s my intent on delving into these mistakes so that you don’t have to do these same problems for yourself. Here’s the first mistake that a lot of business owners make:

1) Picking a poor list

When I say “list”, I’m talking about a direct mail list that you get either from a list broker or the SRDS. I can remember when I first got started with direct mail, I made the mistake of mailing out to all local business owners in my city. I was convinced on the thought that since they are local, they should be more than willing to do business with me.

Boy was I wrong.

I got no response from all of the letters that I mailed out, and I thought it was an exposure reason why it failed. So what did I do? I mailed out a second time the same offer, to the local business owners in my city again. Needless to say, I didn’t make any money at all. From all of the letters that I mailed out, I only got 1 response from this bakery, and that didn’t pan out also because I had no idea of what I was doing.

Now in hindsight, if I could do it all over again, I would focus on my list. I would go into the SRDS (found in your local library), and rent out a list here. You see the lists in the SRDS are all direct response lists – meaning that they bought something to be placed on the list. This is a far better list than what I had been trying to do previously.

Here’s another mistake that small business owners make (and it’s something that I have been guilty of also):

2) Not mailing out more than once

In direct mail, it’s all about multiple contacts. You need multiple contacts to your prospects in order to close the sale. In fact, it has been shown that multiple contacts can boost your conversion rates.

So the next time you get a lead, contact them 3 times within the first 30 days. After the 30 days are up, contact them once a month, for a full year. This constant contact will help to keep you in their mind when they choose to make a purchasing decision.

If you didn’t already know, I’m a big fan of direct mail. It’s just a fast way to get prospects and customers right away – but only when it’s done right. There tons of products on direct mail marketing on the market today, but all that you need to know is that your success with direct mail boils down to 3 crucial components:

1) Your list
2) Your offer
3) Your sales letter

I will reserve these topics for another day, but until that day, know that theses 3 components can either mean the success or failure of your direct mail campaign.

Good luck with using this information to have success in your business.

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What Is Direct Marketing and Direct Mail?

May 19 2023 Published by admin under Uncategorized

Direct marketing is good only for mass marketers and mail-order firms.

Sales and marketing executives, influenced by the number of mailings they see for magazine subscriptions and mail-order firms, may conclude that direct marketing is unsuited for their business. Mail order is only one purpose for direct marketing and rarely sells anything through the mail, is not appropriate for big-ticket items.

Although it’s a challenge to sell an expensive item strictly by mail order, direct marketing can play an important part in generating leads and in supporting the efforts of salespeople, has been used to help sell diamond jewellery, sports car, expensive travel, real estate, yachts, antiques and collectibles, mutual funds, and just about every other product you can think of.

Direct marketing is accountable. It’s advertising you can justify and track. It’s ideally suited for small business, it can be adopted to fit your budget and your changing business goals. Originally direct marketing referred to a direct sale, as in mail order, but today it’s used to accomplish many marketing goals. Direct mail and direct marketing are sometimes mistakenly used interchangeably, may take many forms and use most media; it is not limited to the mail although mail is the most popular medium, gives you many options beyond sending self-contained mailers, and it includes most, if not all, advertising media.

-Magazine and newspapers
-Telemarketing
-Free standing inserts

Direct marketing focuses on providing benefits for buyers, and the chapters on constructing creative mailers and campaigns focus on the power of benefits.

If you don’t already think about your marketing in terms of benefits, now is a good time to start. Direct mail is like no other form of advertising in that you control the medium and the message. When you buy an ad in a magazine or newspaper or a commercial on the radio, you’re buying only a portion of the medium. With direct mail your message is alone. You control everything, from the size, texture, and colour of the paper you use to the number of pages and the way you address your potential clients or customers. In addition to controlling your message, you control who receives it and when. You can send one message to your existing customers and another to potential ones, or in the case of business mailings, to people in a specific industry or profession.

Direct marketing is the most testable form of advertising. Every mailing and every direct response advertisement you run is an opportunity for you to test something and gain information that can help improve your marketing in the future.

To be effective in direct mail, it’s not necessary to mail to every breathing human being, just to those people who are your most likely customers or who are already your customers. Start thinking in terms of precise targeting

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How To Drive Traffic To Your Website With Article Marketing

May 18 2023 Published by admin under Uncategorized

internet marketing can be hard, the most common problem that so many internet marketers face is driving traffic to their website, or their affiliate page, blog, squeeze page and so forth. This is the reason I say 80 percent of internet marketers fail. The give up and back in 2008 when I first started working online and learning internet marketing this was the main reason I wanted to give up as well.

but the true story is if you want to get traffic with articles then you need to be ahead of the game and one step in front of your competition and this means you need to write more then them. If you are submitting 1 article a day and your competition is submitted 20 articles a day then you can see how your one article is going to get drained along the way and you will just plain out lose on traffic, relationships and market share.

I say when just starting out you want to make sure that you write at least 5 articles a day. This is bare min. and write these at least 5 days a week. This should give you a little momentum however if you really want to amp up your article marketing campaign I say write 10 a day. Remember you can always outsource to take some of the load off off your back.

When article marketing you want to try not to lose traffic so try to capture everyone’s email when it comes to article marketing direct linking to an affiliate page will work but it is going to take a whole lot more articles then if you were building a list along the way.

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Social Media Strategy – It’s Really Marketing 101 Strategy in the Digital Age

May 17 2023 Published by admin under Uncategorized

I think we can all safely say that social media is here to stay on the consumer and the business front.

However what seems to daunt and even paralyse some people in getting started is the very amorphous (hard to measure too) nature of social media tools. It seems a pity that so many individuals and businesses are missing out by being to risk-phobic in social media exploration.

The other thing that many of us including me forget from time to time is that social media is essentially good marketing conducted online.

It is about knowing your target market, possibly segmenting that market and then tailoring the message to each sub-group. Its really not rocket science.

However it appears a few thousand global gurus and geeks have gotten in over-complicating social media, what it is and can be, clouding its essential simplicity and actual familiarity. Social media done correctly is really like running a successful marketing campaign. Period.

Sure you may have advanced technology but for those of us who worked in direct marketing in the days when this was the new fad for marketers..it is no more complex or baffling!

Back then it could get pretty complicated deciding what customer attributes a database should be segmented by, how large a sample should be taken when conducting campaigns to obtain desired revenue, what would be a reasonable response rate and then the legality of direct mail campaigns with ever increasing privacy, requiring whole in-house legal teams being attached to major marketing teams.

As for the databases, they were often in-house clunky dinosaurs of relational databases many of which in the very early days (UNIX and C-programming) required the user to input learned search queries to elicit data. Then once you got your list you had to often manually check for quality (duplicates, obsolete records, errroneous records, incomplete records). Then you would have to work out how to conduct a mail merge and get the printer to print out address labels and letters in between everyone else in the office trying to print out their office correspondence and e-mails (a common office habit 20-30 years ago)!

So… compared to all this social media and social media technology are straightforward.

Sure the applications may have advanced but the ease of use has improved drastically. More importantly the concepts or many of the concepts of social media are borrowed directly from marketing and advertising 101 principles:-

*Really knowing your customer and target audience and letting them know you want to know them better.

*Analysing their qualities, social-demographics and using this to maximise revenue by segmenting according to appropriate attributes (age, location, education, work, place of birth etc).

*Devising campaigns that subtly target these groups with tailored messages (as marketers & advertisers have always done!). As for marketing the campaign can empathise the product features & the benefits, the distribution (where it is available) or price (value for money).

*Tracking campaigns for effectiveness replacing online analytics with response rate to campaigns and views per advertisement.

*Maintaining an ongoing 2-way relationship with the customer combining traditional above the line marketing (TV, radio, print), below the line marketing (direct mail) plus the new marketing kid on the block social media marketing (LinkedIn, Facebook, Twitter/Vine, Google+, Pinterest and You Tube.

Remember one thing that certainly has not changed..customers whether B2C or B2B want you to keep it real. Today’s consumers of either group are far more savvy in marketing, the mechanism of the advertising message and the various technology platforms that marketers use to reach them.

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