Archive for: June, 2023

The Power of Viral Marketing: Tactics

Jun 10 2023 Published by admin under Uncategorized

Viral marketing is one of the most powerful forms of marketing on the Internet. Viral Marketing is giving something away for free and allowing people to pass it on to others. The concept of free has fueled the imagination and the success of the Internet itself. And, although the free business model has been greatly scaled back in the post-bust Internet days, it is difficult to argue with the viral marketing success achieved by the early pioneers of free email, free web sites, free autoresponders, etc.

For those of us that cannot afford to give away such expensive resources, we can give away other free items. The following are just a few examples of how you can cash in on the power of viral marketing. The possibilities are endless. Let you imagination run wild and be creative. Besides, you’ll soon find that being creative makes you unique and being unique can be your best marketing tool available.

Ebooks

Write your own eBook and include your logo, message and website inside. Give your ebook away for free and offer others to do the same. As a matter of fact you can make your very first page about how others can give your ebook to friends and family or better yet visitors and newsletter subscribers. Offer your ebook as a free gift for signing up to a mailing list.

Affiliate marketers can write ebooks on whatever they are passionate about and include references inside with affiliate links. Example: You can write an ebook on how to take perfect pictures with digital cameras. Inside the ebook you can include affiliate links to cameras, memory cards etc.

Direct Sales representatives can use free ebooks to help their sales. Example: Let’s say you’re a sales rep for a company that sells spices, condiments and other goodies. You could write an ebook full of recipes using the ingredients you sell.

Reports and Mini Courses

So you don’t have enough content for an entire book. An easy solution would be to do something on a smaller scale such as offering free reports and mini courses. Let’s say you are either an affiliate or a sales rep that sells candles. You can offer a free report on candle safety. Be sure to include your website in your report. Using the example above for those who sell spices, condiments and other goodies again. Set up an autoresponder to send out a recipe every day or every other day. You can find free autoresponders online. Just do a quick search.

Tell A Friend

Make it easy for your visitors to share your website with their friends. Incorporate a “Tell A Friend” link your website and within a couple of clicks your visitors can share the good find of your site with others. You can also find free scripts online for this via a quick search.

Articles

Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their ezine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article. If you have an affiliate program, let them include an affiliate ID in the resource box!

As I mentioned above, be creative! I’ve once heard about a woman who designed coloring pages and included her website address at the bottom of each page. She offered the coloring pages for free re-print and presto, juniors best artwork and her website address on mom and grandma’s refrigerator! The possibilities are endless!

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Real Estate Investors – Why Post-it Notes Are the Single Best Marketing Strategy

Jun 08 2023 Published by admin under Uncategorized

Let’s talk about post-it notes. We’ll do it real quick and do some basics in marketing. We previously talked about this, but it’s basic and it’s important.

Direct Response Marketing

We’re doing what’s called direct response marketing. That means we are putting some sort of marketing out there and we’re looking for a direct response.

We’re not doing what’s called grandiose or image marketing. We are not going to put out an ad and hoping 10 years from now the image, design, music or whatever becomes synonymous with our company. We can’t afford that. We need what’s called direct response.

We put an ad out, and a phone call or email comes back to us. Hopefully those phone calls or emails ultimately lead to some business. That’s why we do direct response marketing. It’s far more cost effective.

There is one-step marketing and we’ve talked about that. You get your entire message out in one step. It’s great if you can do it, but for the most part it’s not very cost effective. It can be very costly to get your entire message out.

Two-Step Marketing

Two-step marketing is when you get out a piece of information or a couple of pieces of information, just enough to whet their appetite that they will call you, email you, or go to your website and essentially raise their hand and say, “I would like to hear some more about what you’re doing or what you have to offer. Tell me some more.” Then you go through into your sales process.

The post-it notes do exactly that. It will give them a couple of pieces of information, and we’ll go through that tonight. It will in many cases elicit a response. “I’m kind of interested. I’ve been thinking about selling my house. I’ve tried to sell it with the realtor but the six-month contract is just about up and nothing’s happening. I would like to consider something else.” You’re at the right place at the right time. It elicits a response.

Our marketing pieces are going to have a benefits-laden headline. That never changes. It’s on everything single thing we do. These are the same things we have gone over before.

It’s going to give a marketing message. It’s going to have an offer or offers, potentially. It’s going to have a reason to respond immediately. It’s going to have response instructions: Please call, please email, please go to my website. It’s going to have very specific instructions. It’s not left up to a guess. We don’t allow our readers to have to do the work and try to figure out what the next step response is. We tell them very clearly.

Post-it notes meet all of the criteria. If it’s done well you’ll get extraordinary response rates

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Marketing Alert: 3 Questions Every Direct Marketer Should Ask Themselves – And Their List Broker

Jun 06 2023 Published by admin under Uncategorized

What does it take to generate enough sales to support a successful business? That depends on the business, right?

It’s true that while the necessary sales rate of any business to be successful is unique to each business; there are key factors that make up the required sales rate which never change. PEPE is the name of the game and it includes:

P – roduct demand

E – fficacy of the sales promotion

P – rospect quality

E – efficiency of the medium

In consumer direct marketing, what’s important to understand when evaluating all four factors, is that completely striking out with one will severely depress, and possibly eliminate, the power of all others. When this happens, sales dwindle and even worse, can disappear.

For example, on a scale from 1-10, you have three of the four score 10. You have strong product demand, a solid sales promotion, and an efficient medium.

Your still not out of the woods because the quality of your prospect is, on a scale from 1-10, a zero. In other words, you have targeted the worst prospects you can possibly find. In that case, don’t expect too many – or any – sales.

Today, we are only concerning ourselves with the quality of the prospect and how direct marketers should go about searching for prospect of the highest quality.

We are going to do this by asking three simple questions that should serve as a solid foundation for your search for the best prospects to be sold. They are:

1. How recent have your prospects purchased a product similar to your? The more recent the better.Their purchase has created “top-of-mind awareness” and it’s best if you strike when the iron is hot. It also shows that they have a basic need or desire for the similar product and were willing to part with their money in order to fulfill it.

2. How frequent do they make their purchases? The more frequent the better. This shows they have a need or desire for the product and their level of commitment to keeping it a part of their life is high.

A great example would be health supplements or vitamins that the prospect orders every month. They would do this because the person believes in being proactive instead of reactive when it comes to their health and longevity.

3. How much did they spend when they made their purchase in the past? The higher the amount the better. The amount spent showcases not only their level of commitment, but also their financial ability to buy.

You can always assume that people living in the wealthy neighborhoods will spend a lot of money on things, but that doesn’t mean it’s true. Perhaps that particularly affluent era is populated with Depression Era, self-made millionaires who scoff at the notion of buying new cars, furniture, and clothing.

Confidently answering these three questions means that the direct marketer is not basing her promotion on conjecture or arbitrary assumptions, but verifiable information that comes straight from the prospect.

There is no room, nor need, for debate. Once the information is gathered regarding how recent, how frequent, and in what dollar amount the prospect has purchased in the past, the time has come to purchase your list. Hopefully you have a trustworthy list broker to worth with.

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The Best Kept Marketing Secret – Consumers Really Will Tell You What They’ll BUY, If You Just ASK!

Jun 04 2023 Published by admin under Uncategorized

I started my consumer marketing career some 18 years ago doing “Focus Groups” or what is professionally called “Qualitative Research.” Our research firm was headed up by a touchy-feely PhD in Psychology from Englewood Cliffs, New Jersey named Betty. Betty loved to find out how products made people feel, and she was legendary. She conducted focus groups for the likes of Johnson & Johnson, L’Oreal, General Foods, Kraft, Proctor-Silex, Kodak, Avon, The Irish Tourist Board, Purdue Chicken, and even Burger King. During my first few months on the job, I was convinced that these groups were just an excuse for the R&D folks to get out of the office and eat Cheez-It’s in a dark room. But, as I sat behind the “secret” glass with my yellow legal pad feeling every bit like an investigator for CSI, I could barely keep the sound-bites straight. I quickly realized that consumers really do tell you what they think, if you just ask.

Betty was famous for her great “unopen-ended” questions that forced the customer to qualify each response. “On a scale of 1-5 with 5 being the product changed your life – where are we?” The next question was obvious, “How do we get to 5?” I watched women and men talk about everything from Child Care to Skin Care, from Fast Foods to Diets, from Vacation Packages to Investment Packages! We discussed free time, spare time, and the increasing lack of time. It was a snapshot of life in America back in 1988. Remember when they put raisins in Grape Nuts? After conducting 50 “one-on-ones” with Grape Nut eaters in Kansas City … I can tell you first-hand why it didn’t work. And, it involves as much emotion and perception as it does taste.

When she would pitch the blue chips Betty would say, “No one at this table knows what the customer will buy. The guy in Product Development hasn’t a clue. The gal paid to make things look pretty, has no idea what appeals to the buyer, particularly in the moment of impulse. And, the people in Finance are by far the most out of touch with purchase motivation. Get them out of your marketing process!”

She viewed the buyer as a child. Just as you would ask a child, “Honey what’s wrong?” so must you ask the buyer “How can I help?” “What can I do for you?” “Is there a way that I can make things better?” Betty ended every group with the boldest question of all: “If I were to build you the perfect product, what five elements would it HAVE to HAVE”? Not only were the group respondents clear and concise with their answers, they were remarkably consistent across the country.

I don’t know where Betty is today, but I wish I could somehow let her know that I still think about those research lessons here in the New Millennium. They seem to apply now more than ever in this New Age of technology where products have to be better, cheaper, deliver more, and do it all at lightening speed.

In the Direct Response world, we are not big on focus groups and yet every DR day and every DR contact is a “group” research opportunity. I can’t seem to get Field of Dreams out of my head … “Build it, and they will come.” Now, I am not saying that Shoeless Joe Jackson is going to come gliding through the corn fields, but perhaps if you take advantage of the “direct” contact that you have with your buyer, your next offer will be a Grand Slam right out of the gate. Or better yet, you will learn enough about the emotion of the customer to finally reach the man or woman that has yet to buy anything in a DR format.

Here are some easy ways to take advantage of DIRECT contact with the CUSTOMER:

1) Troll your database! Find out who your buyer is, what they read, where they live, and exactly what makes them tick. Your customer list is GOLD and holds the key to your NEXT winner!

2) Ask them! You have what retailers envy, the ability to talk to your customers. Inbound scripts are the perfect tools for asking simple questions and gathering EASY research.

3) Don’t assume you know anything! Test price points, upsells, and product bundles in multiple formats. Find out exactly what works and then put your money behind it.

4) Leverage the Box! Package inserts, order forms, letters, and mini-catalogs are an easy and inexpensive means to test new products, ideas, concepts, and promotions.

5) Inquiries are People too! Contact your inquiries! They can tell you exactly what you did wrong! If you ask them how to make it better … they’ll tell you that too!

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Market Forecasting Secrets for Traders and Investors

Jun 03 2023 Published by admin under Uncategorized

Market Forecasting is the science and art of determining in advance when a market is most likely to change direction and may also include the likely duration of the anticipated move.

Market Analysis is all about taking current price data and applying technical analysis and/or fundamental analysis in order to determine what the market has already done and what it is doing now, and may or may not include Market Forecasting.

If Market Forecasting is included, the degree to which it is included will vary widely from one analyst to another. The method of forecasting may be as simple as anticipating the crossing of an indicator line or the reaction to the breakout of some level of resistance, or as sophisticated as to predict the very date when the market will likely change direction (new trend direction or the beginning/end of a trend correction).

The method of forecasting involved in my analysis of price data is very sophisticated and naturally proprietary. The science behind my work is based strongly in the mathematics of market cycles. Market cycles provide a roadmap to future price direction and the likely culmination of one move into a new one.

There are various approaches to analyzing price data for cycle footprints. These cycles expose themselves to oscillators and moving averages (indicators), the tracking of seasonality, and even the monitoring of various planetary bodies and the effect it has on the earth (produce and psychology).

A trader or investor can do quite a bit of market forecasting without having to delve deeply into the really technical aspects that I use for my clients. Here are some suggestions to help you get started in determining the trend and likely duration.

Start with the WEEKLY price chart.

Using a weekly price chart, where each price bar represents one trading week, locate the start of a new move. What that means is to find a clearly defined swing bottom or top where the new direction starts from.

Usually, prices tend to change direction at Fibonacci points in time. For example, look for a possible turn 3 bars later, then 5 bars later, than 8 and so-forth. If you are not familiar with Fibonacci, there is much written on this subject.

Keep in mind that not only can you do this for every clearly defined swing top or bottom, but that they will overlap. For example, you may note that a certain week is 8 weeks from a previous top/bottom, and also 3 weeks from the most recent top/bottom.

Never expect exact counts all the time. If you count out 55 weeks from a previous top/bottom, it is possible that it could occur on week 56. In fact, it is possible that it won’t occur at all. Be mindful of these pitfalls.

The key here is to get a ‘time period’ to focus on for a possible weekly turn. Then, turn to your daily chart and look for evidence of a possible trend change, such as your indicators being overbought or oversold and possibly looking to reverse. You can even apply the time-count approach to your daily chart and look for clustering within the weekly time frame you are analyzing for. Clustering is when you have two or more results pointing to the same time period (within a day or two) based on counting from different previous tops and bottoms. These are time periods you want to watch.

There are so many valuable market forecasting techniques you can use to help you predict future market turns. I have included 12 powerful methods in my Market Forecasting Secrets book. By adding Market Forecasting to your chart analysis, you can be ready at the right time to either plan new trades or exit existing trades. Another big bonus is that it helps lower your risk exposure, since there is no better place to enter a trade than near the very beginning of a new move.

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