Viral marketing is one of the most powerful forms of marketing on the Internet. Viral Marketing is giving something away for free and allowing people to pass it on to others. The concept of free has fueled the imagination and the success of the Internet itself. And, although the free business model has been greatly scaled back in the post-bust Internet days, it is difficult to argue with the viral marketing success achieved by the early pioneers of free email, free web sites, free autoresponders, etc.
For those of us that cannot afford to give away such expensive resources, we can give away other free items. The following are just a few examples of how you can cash in on the power of viral marketing. The possibilities are endless. Let you imagination run wild and be creative. Besides, you’ll soon find that being creative makes you unique and being unique can be your best marketing tool available.
Write your own eBook and include your logo, message and website inside. Give your ebook away for free and offer others to do the same. As a matter of fact you can make your very first page about how others can give your ebook to friends and family or better yet visitors and newsletter subscribers. Offer your ebook as a free gift for signing up to a mailing list.
Affiliate marketers can write ebooks on whatever they are passionate about and include references inside with affiliate links. Example: You can write an ebook on how to take perfect pictures with digital cameras. Inside the ebook you can include affiliate links to cameras, memory cards etc.
Direct Sales representatives can use free ebooks to help their sales. Example: Let’s say you’re a sales rep for a company that sells spices, condiments and other goodies. You could write an ebook full of recipes using the ingredients you sell.
Reports and Mini Courses
So you don’t have enough content for an entire book. An easy solution would be to do something on a smaller scale such as offering free reports and mini courses. Let’s say you are either an affiliate or a sales rep that sells candles. You can offer a free report on candle safety. Be sure to include your website in your report. Using the example above for those who sell spices, condiments and other goodies again. Set up an autoresponder to send out a recipe every day or every other day. You can find free autoresponders online. Just do a quick search.
Tell A Friend
Make it easy for your visitors to share your website with their friends. Incorporate a “Tell A Friend” link your website and within a couple of clicks your visitors can share the good find of your site with others. You can also find free scripts online for this via a quick search.
Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their ezine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article. If you have an affiliate program, let them include an affiliate ID in the resource box!
As I mentioned above, be creative! I’ve once heard about a woman who designed coloring pages and included her website address at the bottom of each page. She offered the coloring pages for free re-print and presto, juniors best artwork and her website address on mom and grandma’s refrigerator! The possibilities are endless!